Scuola di Design e Moda - Master in Design e Moda - Domus Academy

Beginning: September 2012
During: 12 months

The program of the Master Course in Visual Brand Design has a structure consisting of three main parts:

• The first part of the course is mainly didactic and aims at providing students with the Master's fundamentals: visual design and branding culture; visual design techniques (from traditional illustration and branding techniques to digital media); cross-platform presence; the brand as a global experience. Two main workshops will follows lectures and seminars of the first months helping the students to measure their abilities with the creation of a communication campaign and with their skills on giving visibility to a brand, project, event, product, etc...


• The second part of the Master will be carried out through workshops giving insights and first-hands experiences on themes such as the Value of Brand, Multimedia Brand Design, Metaproject for Brand Development, Infodesign and Magazine Design, Urban Branding, Storytelling as a Branding Tool. Short hands-on workshops on techniques such as traditional print and calligraphy will be held to increase the technical knowledge of the participants.


• The last part of the course is dedicated to the preparation of the Master thesis.