Program
Beginning: September 2012
During: 12 months
Throughout the Master program, students will have the opportunity to learn how to approach problems from complementary perspectives. They will integrate academic and theoretical knowledge with a more practical and professional approach and learning by doing / designing philosophy. Students will assess situations from business, creative, design & cultural standpoints.
The Master is divided into 3 main periods.
- The first period (“induction period”), which focuses on gaining familiarity with luxury industry and learning the fundamentals of the general disciplines and skills required for a Master degree (marketing, organization, finance & accounting, business planning). This period also includes lectures to present the students with international luxury market trends and the current challenges facing the luxury sector.
- The second period is devoted to an in-depth study of the main luxury brand management matters. This period is comprised of 5 distinct workshops, during which students carry out projects for companies operating in the luxury sector.
- Finally, the third period is devoted to the Master Final Project when students work individually on a subject of their choice. The Final Master Project is the conclusion of the overall didactical path.
Throughout the program, the students work in teams to carry out projects for companies operating in the luxury sector.
Workshops are monitored by a member of the Domus faculty, a Project Leader, a tutor and a company executive.
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Institutional BrochureMaster in Marketing of Luxury Goods Leaflet
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MA in Marketing of Luxury Goods Handbook
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