In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. This strategic figure will be able to create, through photographic shots, the “fashion message” making the products appealing and so giving an added value to the creativity of designers. He/She will be the aesthetic coordinator of the point of sale where the brand values will be highlighted by researching the most effective way to reach the reference target market.
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