Scuola di Design e Moda - Master in Design e Moda - Domus Academy

The Design department of Domus Academy arises from the awareness that today the design world needs more complex design solutions, able to integrate different disciplines and particular research perspectives, in order to properly answer to the current vision of the global and delocalized production world.

Designing, producing, promoting and marketing a product or a service in the post-industrial society of information, requires designers with very specific skills, able to dialogue with different players and to handle the market following non-conventional rules.

 

The Course

The automotive scenario is changing, as the vision of a car as an object of desire, representing a lifestyle, a concentration of performance and beauty.  Today, car design has to face the challenges represented by traffic, the changing urban scenarios all over the world, environmental concerns in the public opinion, increasing attention to safety of passengers and people, the effects of the global financial crisis and the issue of fuel costs.

Domus Academy’s Master Program in Car Design is part of the design logic of an increasing functional relation between mobility and territory, facing the complexity of developing vehicles suited to new needs. Automotive companies need a new generation of car designers, capable to integrate tradition with changing and diverse market requirements and new technological developments.

The Master in Car Design aims at updating and developing professional competencies of young, promising designers. It benefits from Italian car design tradition, and it pursues an integrated design approach, where means of transportation are built respecting ergonomics, safety, without forgetting the environmental impact, and taking into a very serious account aesthetics.