Illusion

Project in Collaboration with Condé Nast Italia and Wired Italia

Project by:
Alice Ridolfi, Apurva Agarwal, Dongxue Wang, Inès Dupont, Tijmen Lindemulder

Identity Design Workshop

This project presented the concept for the next Wired Next Fest event. After analyzing the Wired brand, aspects of the festival, digital marketing trends, and the results of a customer survey, students proposed a topic for the next edition of the festival: illusion.

The event’s main slogan was “Challenge your reality.” Students worked on the structure and organization of the event, deciding how to promote it in order to attract and engage customers and expand their experience.

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