Students Win the A’Design Award!

27 April 2017

We are delighted to announce that students Sruthi Yathindradas, Bingyi Tian, Jiawen Lian, and Jyothsna Joshi won the prestigious A’Design Award in the Social Design category with their project called “Flo Underwater Plastic Collector.”

Flo is an underwater plastic trash collector in the shape of a fish. This futuristic toy engages the audience in a fun and interactive way while educating them about pollution and how they can help find real-time solutions to this pervasive and serious problem. Students worked under the guidance of Lorenzo Bustillos, Marta Alves, and Emmanuel Calderon.

We would also like to congratulate Master in Product Design alumnus Haoxiang Hu, who won the Bronze A’Design Award in the Digital and Electronic Devices Design category. The young designer’s project, Mempbox, is a TV set-top box inspired by Memphis style and its colorful and innovative pieces of furniture.

Existing set-top boxes only have a functional output role and are manufactured with low-priced finishing materials, so most users hide them in a place out of visual range. But thanks to its bright colors and modern design, Mempbox complements the aesthetics of contemporary living spaces.

The A’Design Award and Competition promotes good design, designers, and design-oriented companies. The award-winning products and designs are highlighted to the international public via the A’Design Award Gala Night and Exhibition in Italy, and they are communicated to press across the world.

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