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Nowadays, skilled designers can make it in the design world of the post-industrial and information era only if endorsed by a complex and sophisticated professionalism, which can autonomously master very dynamic and multi-disciplinary competences. A designer’s activity in fact, doesn’t only involve the design and production of a service or a product, but it implies its promotion and marketing, as well as the aptitude to keep a constant dialogue with different actors and the handling of market rules which are often unconventional.
The Course
Stemmed from this viewpoint, the Domus Academy Master Course in Design offers a path of research, experience and design which combines the theoretical richness of an expert and innovative didactic system with the close and concrete collaboration of prestigious firms and professionals who chose to follow the students in their education.
The Master Course revolves around these three key points:
- Acquisition of an individual expressive language through the investigation and practice on the expressive codes of the design culture
- Development of a “problem solving” skill, typical of the design culture, and the buildup of an autonomous critical vision which can enable the students to effectively employ the gradually acquired practical knowledge within a “problem setting” approach.
- Reinforcement of a “design direction” vocation, namely the ability to integrate the design choices in a broader vision of management and in a corporate strategic project, embracing all aspects of the offer involved with the designed product or service, such as communication, distribution, service, corporate identity, relations.