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Data 04.12.2015

Moncler – Visual Merchandising

Luxury and lifestyle Fashion Brands have been developing sophisticated visual communication strategies to reach customers through appealing and eye catching window displays and to offer them enjoyable, entertaining, informative and personal experiences. The objective of the workshop was to increase Moncler brand awareness, as a luxury brand and to confirm the company as the leading luxury company for the light down-jacket in the market.