Veneta Cucine and DOMUS ACADEMY launch In-Dia Kitchen Competition, adressed to young indian creatives .
Veneta Cucine and Domus Academy are launching a competition for Indian designers to survey the space and product relationships between Western kitchens and those of a large country such as India dealing with the vast cultural and social transformations of the past decades.
What is the future and where are the developments for the "American or Frankfurt" kitchen conceived by Margarete Schutte-Lihotzy who had introduced the Tayloristic concept of efficiency in cooking and domestic life, with a meeting of the new cultures, rituals, daily habits and diverse diets of one of the major emerging economies of the beginning of the 21st century?
There will be an assessment of proposals for interiors, furniture, instruments and products associated with the world of food preparation and consumption that cherish Western methods but at the same time rethink new cultures and markets. The result is an integration and appreciation of traditions, local ways of life and various sensibilities of conserving, preparing and enjoying food.
Concepts and projects that are sensitive to the environment through their attention to materials and new solutions that, instead of transplanting the stereotypes of Western models, use borrowed habitation and behavioural technologies to give impetus and new vitality to the evolution of products and spaces in the kitchen and the home in general.
PARTICIPATION
The competition is open to students and professionals 30 years old and younger: architects, designers, interior designers or graduates in other disciplines who can supply a project. Each participant will develop output regarding the post topic and send it in PDF format along with a curriculum vitae, letter of motivation and a portfolio of projects.
DEADLINE
The material must be received by Domus Academy
specifying IN-DIA KITCHEN by 15 September 2010.
If you send hardcopy it must be addressed to
IN-DIA KITCHEN COMPETITION
Via Watt 27 – 20143 Milano
and must arrive by 15 July 2010.
The results will be communicated by 31 July 2010.
PRIZE
The award consists of two scholarships that totally cover the cost of tuition for the Master in Design course valid exclusively for the academic year of 2011 (January-December). The winners will be contacted by e-mail. The scholarships do not include the registration fee for admission to the University of Wales.
PANEL OF JUDGES
Daniela Archiutti, Director and Creative of Veneta Cucine
Maria Grazia Mazzocchi, Domus Academy Founder
Suresh Sethi, Associate Professor at Nanyang Technological University
Krishnarao Jaisim, President Indian Institute of Architects
Dante Donegani, Master in Design Director at Domus Academy
Nico Koronis, Designer
Stefano Giovannoni, Architect and Designer
Francesco Morace, President of Future Concept Lab
Graziano Lazzarotto, Trade and Sales Manager Electrolux Built In Appliances