There has been various handcrafted solutions in the early 1300’s to transport people from one point to another by historically acclaimed inventors utilizing the popular materials of their era like wood and metal. 

In 1800’s, mass-production technologies and invention of plastics provided the opportunity for the first official “car” models to appear.

In 1900’s, the technological heritage of the world wars - engineering, ergonomy and mass production- defined the outline of today’s automobile production companies. 

In 2000’s, the popular approach was “to give more than expected” for the sake of competition which promoted superficial “styling” in exterior & “technological integration” in interior design and indicated the first signs of an incoming crisis in automotive sector. 

Today, in 2010, “large companies” are being bought by larger ones. Cars are looking like each other regardless of their brand difference. People are changing their cars continuously in pursuit of the latest trend which looks like a carbon copy of the previous model.

“Design a Car Unlike a Car” aims to provoke designers to go beyond the boundaries of “exterior beauty”. You are invited to identify the “neglected needs” and propose a solution for the continuously changing needs of our world  that had been ignored for decades.

Three scholarships covering respectively 70%, 50%, 30%  of the total tuition fee for Domus Academy Master in Car Design A.Y. 2010

The above conditions are intended only for the Academic Year 2010/2011.

All candidates who send their project as participation to the competition will receive an award consisting of 10% discount on the tuition fee to attend the Master in Car Design.