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Fall Semester: 30th August 2010 - 16th December 2010
Spring Semester: 24th January 2011 - 14th May 2011
PROGRAM:
Languages
Contemporary Forms of Creativity
The study of contemporary art, the languages of design, design trends, business and culture, media culture, the rules of advertising and case studies, and intercultural mediation are the topics addressed in this module. One must understand all of them in order to comprehend the typically Italian combination of design culture and entrepreneurial skills.
CREDIT HOURS 3.0
CONTACT HOURS 45
RESEARCH
BUSINESS AND INNOVATION
Evaluation of the creative value of a product, product analysis, market analysis, positioning analysis, new markets and production relocation, innovation in entrepreneurship, innovation of production processes, business management, principles of marketing management, local business and global retail - all of these topics are analyzed according to their relationship with corporate strategy and the market.
CREDIT HOURS 3.0
CONTACT HOURS 45
STRATEGY
CORPORATE IDENTITY
Product strategy, product design and interactive design, brand strategy and corporate communication, brand equity and advertising communication, strategic value of a brand, brand awareness, corporate reputation and tracking studies, tools for scenario making, media planning, corporate organization,
distribution and retail - all of these are approaches and methods that students can use to comprehend the segment of the market that a particular brand falls into, its origin, and the causes and effects of the performances of those involved in creating it.
CREDIT HOURS 3.0
CONTACT HOURS 45
PROJECT
BUSINESS GAME
In this course, students learn by analyzing the different areas of the Business Game: creativity management; briefing a design group; development of a product (designing a product/service or a line of products in relation to a corporate strategy); studying the strategic vision and development of a new market; product management; account management; business planning; and media management.
CREDIT HOURS 3.0
CONTACT HOURS 45
NB: The fifth course is a 45-hour (3 credit) Italian language course.
Students will either take Italian 101 or Italian 102, based on their language abilities.
Spring Semester: 24th January 2011 - 14th May 2011
PROGRAM:
Languages
Contemporary Forms of Creativity
The study of contemporary art, the languages of design, design trends, business and culture, media culture, the rules of advertising and case studies, and intercultural mediation are the topics addressed in this module. One must understand all of them in order to comprehend the typically Italian combination of design culture and entrepreneurial skills.
CREDIT HOURS 3.0
CONTACT HOURS 45
RESEARCH
BUSINESS AND INNOVATION
Evaluation of the creative value of a product, product analysis, market analysis, positioning analysis, new markets and production relocation, innovation in entrepreneurship, innovation of production processes, business management, principles of marketing management, local business and global retail - all of these topics are analyzed according to their relationship with corporate strategy and the market.
CREDIT HOURS 3.0
CONTACT HOURS 45
STRATEGY
CORPORATE IDENTITY
Product strategy, product design and interactive design, brand strategy and corporate communication, brand equity and advertising communication, strategic value of a brand, brand awareness, corporate reputation and tracking studies, tools for scenario making, media planning, corporate organization,
distribution and retail - all of these are approaches and methods that students can use to comprehend the segment of the market that a particular brand falls into, its origin, and the causes and effects of the performances of those involved in creating it.
CREDIT HOURS 3.0
CONTACT HOURS 45
PROJECT
BUSINESS GAME
In this course, students learn by analyzing the different areas of the Business Game: creativity management; briefing a design group; development of a product (designing a product/service or a line of products in relation to a corporate strategy); studying the strategic vision and development of a new market; product management; account management; business planning; and media management.
CREDIT HOURS 3.0
CONTACT HOURS 45
NB: The fifth course is a 45-hour (3 credit) Italian language course.
Students will either take Italian 101 or Italian 102, based on their language abilities.