Retail stores represent design opportunities: design solutions and new building and formal possibilities can be explored within. These can enrich, especially at an emotional and relational level, the purchase experience. The course investigates the key elements of the design of a retail store, related to the socio-cultural, architectural and language characteristics of a city and to people’s needs/desires.

Objectives 

Developing innovative design solutions to enrich people’s experience within the store.

Architects and designers willing to work in the field of retail stores design with an eye on brand experience.

Key interior design elements in relation to the city, the genius loci and people’s needs/desires.

  Lectures, visits, workshops.

Course Leader

Project Leader: PAOLO GIACHI

Paolo Giachi has a degree in Architecture. Since 1993 he teaches Furniture Design at the Faculty of Architecture in Milan and Florence. In 1996 he was technical leader of the Prada Asia Pacific group in Hong Kong. In 2000 he was technical director of the Tod’s and Hogan stores. In 2002 he started his independent activity, mainly dealing with retail store design and private residences. He collaborates with small and large companies in Italy and abroad.