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Cool Hunting
in collaboration with:
Level: Advanced
Dates: 20 – 30 July 2010
Hours: 10:00am – 4:00pm
Course Language: English
Cost: 967euro + IVA
Who is the course addressed to?
Designers, fashion and product managers, students with an appropriate study background and interests linked to the fields of communication and marketing.
Designers, fashion and product managers, students with an appropriate study background and interests linked to the fields of communication and marketing.
Creative design and manufacturing applied to industrial
products call for strong attention towards product innovation,
in coherence with the evolving taste of mass society:
such a process requires the implementation of specific
methodologies suited to grant production innovation, in
close consideration of yet more latent or emerging tendencies
of the social context. Cool Hunting is intended as an
instrument to support the observation skills of the signs
inter-related to the Social Imaginary, despite the disparate
areas they originate from. It represents the fertile application
ground for an observation aimed at envisioning new
products and building fruitful suggestions to be transposed
in the complex pathways of fashion or design. The course
teaches how to identify phenomena and short-, mediumand
long-term trends, as well as to interpret changes, practice
cool-hunting and generate ideas.
Objective
Acquiring knowledge and implementing application
of the new analysis and observation techniques of
Cool Hunting. Methodoogy
Lectures, external visits, workshops
Contents
Cool hunting as a technique to analyse new
emerging tendencies and trends – global trends and local
behaviours in international consumptions through a vaste
bibliography and case histories.
Course and Project Leader: Future Concept Lab
Future Concept Lab is a Research and strategic Consulting
Institute specialized in marketing issues and trends in consumption,
which stands out on the international landscape
as one of the most advanced centres in the world. With
extensive activities and clients in Europe, North America,
South America and Asia, the global project of Future Concept
Lab is headquartered in Milan and has correspondents
in twenty-five countries around the world. During the last
20 years of research, consulting and education activity, the
Institute has developed an own methodology which allows
the identification of trends and their development along
time. More than 200 clients coming from different sectors,
10 years of trend seminars (Future Vision Workshops) and
over 25 Megatrends, together with hundreds of trends
documented in 10 books, all highlight the effectiveness of
their/our methodology. The constant objective is that of proposing,
on an international level, new concepts of products,
communication and distribution to tackle advanced as well
emerging markets.