Workshop in collaboration with VHERNIER
Master in Luxury Brand Management, Business Design, Visual Brand Design, Fashion Management, Fashion Styling & Visual Merchandising students are collaborating with Vhernier, for the workshop “Fashion and Luxury Communication”. Founded in Valenza as a high end jewelery workshop in 1984, today Vhernier is one of the most original and sophisticated jewelry brands, with a high-end price positioning and all its creations made in Italy.
During this workshop, students are asked to support Vhernier in developing branded content and adequate communication materials to convey its unique heritage and approach to design with compelling, original and innovative formats, capable to stir emotions among potential customers. Besides, students will have the chance to visit the prestigious Vhernier showroom in Milan and to attend lectures by industry professionals Silvia Barbieri – Founder of The Branding Letters, Catherine Castillon – Founder of Etoile Rouge, Maria Jaber – Brand Strategist, Caterina Lunghi – lifestyle journalist specialized in fashion, design, hospitality, Melissa Lee – Account Director and Partner at 77Agency, Stefania Boleso – Marketing & Communication Strategy Consultant, Diletta Grella – Video-journalist and videographer.
Project Leader: Stefania Boleso
Project Advisor: Marie-Pierre Schickel
Project Assistant: Can Uzuner