Workshop in collaboration with MUUSE
by Wendi Shi
It is not simple to create an identity, a vision, but the fashion project today revolves around this dimension, a highly creative approach, sometimes in contrast with the rest of the system, yet able to create a statement, a personal and innovative declaration. At the same time, the creation of an image, of a world, must correspond to the feasibility of the project and product, as well as to the awareness of its positioning.
The students were asked to work on the definition of their design identity, starting from the ‘building’ of a story able to support the creation of a precise world of reference for the development of a capsule fashion collection able to respond to high international standards.
Project Leader: Monica Tempesta