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Date 04.05.2017
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Toscana Resort Castelfalfi workshop, and the winners are…

Il Castelfalfi TUI BLUE SELECTION, the new five-star hotel of Toscana Resort Castelfalfi just opened its doors last month…right in time to welcome the three winning teams of our Luxury Communication workshop.

Domus Academy students from the Masters in Luxury Brand Management, Visual Brand Design, Fashion Styling & Visual Merchandising, Fashion Management, Business Design and Interaction Design worked in multi-disciplinary teams to express their vision and unique value propositions for the first five-star hotel of the luxury segment of TUI BLUE. Under the guidance of Project Leader Silvia Barbieri, they were given carte blanche by Marco Metge, Castelfalfi General Manager to narrate the exceptional story of this unique resort. Selecting the best projects was no small feat, as all ten teams exceeded expectations and delivered powerful stories and communication concepts. The projects which caught the attention of Marco Metge and his marketing team are: Intensify Simplicity by Anna Borisova, Ayla Eren, Charlyne Robert, Prachi Bansal; Un-exclusivity by Chung-Che Lu, Hans Van Dyck, Jungeun Lee, Siti Hanana, Surabhi Singh; The Sound of Castelfalfi by Lia Joseph, Phatcharanan Tulkijjawong, Shipra Vinay, Solange Clercx, Yun Jeong Jang.

“We are amazed by the creativity from your students and the different angles they approached the topic. All students did a fantastic job. Several ideas that came up are very useful in our current operations. To select the winners was a very difficult task. We focused on creativity, consistency and market knowledge. Thank you again to all students and congratulations to the winners. We look forward to strengthen our partnership with Domus Academy also in the near future” commented the Castelfalfi marketing team.

Join us in congratulating the fourteen winning students and wishing them a marvelous stay in this pristine and exclusive location that is Toscana Resort Castelfalfi.