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Date 05.09.2017
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Prototyping Ideas – Utopia: the new Domus Academy structure comes to life

Prototyping Ideas – Utopia: the new Domus Academy structure comes to life

Yesterday, at Base Milano, the renewed structure of Domus Academy comes to life. To provide the opportunity to the students to meet globally recognized designers, theorists and intellectuals, Domus Academy has included in its academic Masters’ programs – Design, Fashion, Business design and Experience design – an initial segment called Prototyping Ideas. Prototyping ideas is the container of a series of Design talks, in which prototypes of ideas will be defined and developed within workshops organized in collaboration with renowned brands and innovative startups.

During the evening: Alice Rawsthorn (award-winning design critic and the author of several books on design), Alexander Groves (Artist and Co-founder of Studio Swine), Peter Lang (Expert in Italian Radical design and Architecture) and Bruce Sterling (Futurist, Science fiction writer) attended the event in front of a pleasing audience, to explain the importance of the theme of Utopia in the current and future world of Design and its many facades to the Domus Academy students and attendees.

As guest-designers: Matteo Cibic -Matteo Cibic Studio; Licia Florio and Francio Ferrari -the F Shoes; Francesco Franchi-Designer and editor of La Repubblica; Francesca Lanzavecchia -Lanzavecchia + Wai; Daniele Bortotto –Zanellato/Bortotto, commented on the work carried out during the afternoon workshops with the students and gave their own vision on the future of design.

At the end of a day full of contents and guests, the new students have been integrated into a descending parable of information that it will prove to be useful for the evaluation of their performance during their Domus Academy journey.

Thanks to Nhow and Illustratore Italiano

Don’t forget the next event!

Prototyping ideas – Local on October 30th @BaseMilano