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Product Strategy – Workshop in Collaboration with Italia Independent

Domus Academy collaborates with Italia Independent – iconic and hip eyewear brand, synonym of “Made in Italy” quality and design. Italia Independent sells two main lines (one basic, one premium) and has collaborated with well-known brands such as Adidas Originals.

The objective of this project is to identify an appropriate co-branding partner for a new capsule collection which is consistent and enriching to the expression of the brand’s DNA and talks to the identified target.

Students from the Masters in Business Design, Product Design, Interaction Design, Visual Brand Design and Interior & Living Design will work under the supervision of Program Leader Francesco Sorrentino, Project Leader Maria Jaber and Academic Assistant Can Uzuner to conduct in-depth qualitative and quantitative research, followed by opportunity identification and concept development.