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New Hospitality Experiences: Unfiltered Authenticity – Workshop in collaboration with Toscana Resort Castelfalfi

Domus Academy is launching a new workshop in collaboration with Toscana Resort Castelfalfi. Students will be asked to develop an ambitious and effective communication plan aiming at supporting the Castelfalfi management team to correctly position and promote the new 5-star hotel –Il Castelfalfi to high-end international and Italian travelers.

The purpose of the workshop is to give participants an in-depth understanding of the role of a Communication & Brand manager in the field of luxury hospitality. Projects will be supervised by Silvia Barbieri, Marie-Pierre Schickel and Can Uzuner respectively Project Leader, Project Advisor and Academic Assistant.

Students from the Masters in Luxury Brand Management, Visual Brand Design, Fashion Styling & Visual Merchandising, Fashion Management, Business Design and Interaction Design will work in interdisciplinary teams for the next 5 weeks to propose their vision of Toscana Resort Castelfalfi and Il Castelfalfi.