Ideas are not Platonic forms, John Dewey said. Ideas are plans for action. They are tools we use to adapt to the environment, and to adapt the environment to us.
When we talk about design, we often give ‘form’ pride of place. We often think that ‘form’ is more important than anything else that goes in the making of a good product. But design is much more than form. Design is primarily a good idea. And if you pay attention to it, every great designer crafts ideas to design well. Dieter Rams did not frame his 10 Principles of Good Design after the fact. His way of designing, and his way of thinking, become one.
Framing ideas is very hard, but is critical to good design. This is why Domus Academy decided to explore the ways in which good ideas can be designed with a series of events called PROTOTYPING IDEAS. The goal of the series is twofold. On the one hand, it is a research avenue into a burgeoning field of design, the design of strategic ideas. On the other, it is to harness the enormous creative energy of the school to determine the next steps of its intellectual development. The series of events is open to all members of the Domus Academy community. Its task is to turn ideas into plans for action, into tools, that is, with which to tweak the world in the right direction, one good design at a time.