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Undergraduate Program in Experience Design


The program at a glance

Language English
Recognized Title Diploma
Duration 3 years

Experience design is built on many dimensions. It is a way of thinking and a particular design approach with a rigorous attitude to qualify the experience of a potential user. The growth of experience design has mirrored the increased use of digital technologies and is today applying technology to life-scenarios by designing new futures.



This Undergraduate program is addressed to candidates with a recognized high school diploma and a strong interest in a future career in the creative industries. Art & Design Foundation and relevant working experience are a plus.


The Undergraduate Program in Experience Design prepares students to envision future scenarios, use state-of-the-art technologies, and design services, products and software.


The Undergraduate Program in Experience Design (XD) includes an array of different disciplines and skills, such as interaction design, service design, UX, information architecture, graphic and visual design, prototyping, physical computing, creative coding, scenario building and storytelling.

XD is essentially the process of designing both digital and physical systems and products which are enabled to function in this omni-channel world where customer experience is an increasing challenge and designers must engage in technological as well as social problems.

Learning Focus

  • Research and Design Methodologies
  • Tools and technical skills for digital systems
  • Communication Design
  • User Experience and Service Design
  • Interaction Design and innovative Technologies
  • Prototyping and material experimentation
  • Innovative processes
  • Business design and marketing strategies


FIRST SEMESTER (all course based) SECOND SEMESTER (80% course based)
International and Italian Design culture Research and Design methodologies II
Research and Design methodologies I Communication Design I
Integrated Design Seminar Digital Systems II
Digital Systems I Experience Design Studio I (workshop
Design criticism

FIRST SEMESTER (all workshop modules) SECOND SEMESTER (all workshop modules)
Experience Design studio II Experience Design studio III
Communication Design II Innovative Technologies II
Innovative Technologies I Innovative Processes
Prototyping and Materials Business Design

FIRST SEMESTER (all workshop modules) SECOND SEMESTER (all workshop modules)
Intensive Project modules Advanced Research for Experience
Experiential workshops Open Elective
Cross-disciplinary Electives Fianl Project


Several prestigious companies and design studios collaborate with Domus Academy, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections.

Career Opportunities

The Undergraduate Program in Experience Design prepares students to envision future scenarios, use state-of-the-art technologies, and design services, products and software.
Graduates may continue as Interaction Designers, Service Designers, UX Designers, Design Consultants, Strategists, Information Designers, or generate new career opportunities yet to be discovered.

Graduated students may also continue to complete a postgraduate study to specialize in a connected field.


Spaces in this program are limited. Participants will be selected based on their applications and on the evaluation of their project assignement.

We have a dedicated team of educational advisors who will be happy to help you with completing your application. If you have any questions, please contact us.

Check Entry Requirements

In order to be eligible for admission, applicants are requested to:

  • hold a valid Secondary School Diploma that was conferred on completion of minimum 11 years of previous global schooling;
  • hold an English language certificate (IELTS 5.0 or equivalent)
  • comply with the Admission and Enrollment procedures;

Prepare Supporting Documents

  • Application form
  • Copy of the passport
  • English language certificate (IELTS 5.0 – only for Programs in English language)
  • Copy of the secondary school diploma (translated in Italian or English) or 11th year school attendance certificate
  • Copy of the secondary school academic transcripts (translated in Italian or English)
  • 2 passport-sized photos
  • Optional: portfolio of projects
  • Receipt of application fee payment (150 EUR)

These documents must be completed with the requested Project Assignement and Artistic Statement

Please write an essay (max 500 words) elaborating the following questions:

In the next future:

  • what job would you like to do after you graduate?
  • why did you choose DOMUS ACADEMY to achieve that?
  • what are you favorite means of expression?
  • what or who inspires you?
  • how living and studying in Milano will positively influence your work?

Applicant is requested to think about a person he/she knows, interview him/her about one of his/her daily needs or desires (related to work, hobbies, mobility).

Think about a solution that addresses the needs or desires expressed by the interviewee, using digital technologies. Visualize how the suggested solution works through your storytelling skills (e.g. storyboard; collage; flowcharts) and a descriptive text.


In the global evaluation, Domus Academy will take into account and will consider especially relevant the attitude in undertaking the Program and the related professional role.

The lack of specific preparation in some of the subjects that are part of the admission test, due to the different educational background that a student might have, will not result in prejudice to the final admission, on condition that the vocational elements have been positively assessed.

Once the assessment test is complete, applicants will receive a feedback about the final result within 5 working days. If the result is positive, the admission letter will be issued and sent to the applicant.

Domus Academy may offer a conditional admission if the applicant has not yet submitted the language certificate and copy of diploma. If conditionally accepted, the applicant will have to make sure he/she submits the missing documents by the course beginning.

The Distance evaluation is open throughout the whole year.

Tuition Fee

The tuition fee for the three-year Undergraduate Diploma Programs is:

For students from EU countries and Switzerland, €14,990 (full fee, including pre-enrolment and tuition), to be paid as follows:

€ 3,000 Pre-enrollment fee, within one month from the admission letter
€11,990 Tuition fee, by the first day of the course

EU Countries
Czech Republic
Great Britain

For non-EU students, €21,500 (full fee, including pre-enrollment and tuition), to be paid as follows:

€ 3,000 Pre-enrollment fee, within one month from the admission letter
€ 18,500 Tuition fee, by the first day of the course

Applicationan Fee

For each student: € 100.