The program at a glance
|Language||English or Italian|
|Certification||Domus Academy Certificate|
|Duration||2 full days + 1 day optional|
Digital tools are now part of our lives: systems helping us organize our time and devices to keep us always up-to-date are just some of the products available for professional and domestic use. This is what the market dictates today to sell an item.
It is increasingly important to sell an experience and the meeting between the user and design can and must start even before there is any interaction between the two parties. Simple items become ‘smart’; Customers are not simply users and the digital world increasingly integrates real life. So how is it possible to create a relationship between product, interaction and user? How can we connect the real and the digital world? How can we ensure that an item communicates? Understand the potential of the new technologies and know how to apply them are key factors in the design of new products for companies and designers.
This course uses the approach of learning-by-designing through an active-explorative pathway where theory and practice alternate. The purpose is to offer companies fundamentals and advanced input.