- Personal Branding
- Business for Design
- Fashion Culture
- Research & Design methods and Tools
- Fashion & Luxury Marketing & Management
- Integrated Communication Strategies
- 3D Tools
- Visualization Tools
Explore your own design identity as you develop a fashion project
As you develop a fashion project, you will have the exciting opportunity to explore your design identity and define your own language of expression and aesthetics. In the contemporary fashion world, designers are asked to build products from an innovative and visionary approach. You will identify new market needs and desires and consider both vision and practicality as you conceive of a product that can be positioned within an international context.
Highly recommended skills: Knowledge of basic information about fashion and its history; sketching and illustration skills; basic knowledge of fabrics, pattern-making, and garment construction.
The Iconic Piece – Radical Alphabet
This workshop was held in collaboration with Liborio Capizzi, a renowned designer who, after a long collaboration with Gianfranco Ferré, established his own brand: Diliborio, which is now sold in top multi-brand stores worldwide. For this project, each student was asked to create fashion proposals, starting with an iconic garment, the trenchcoat, and culminating in a capsule fashion collection of 10 complete outfits. Students conducted a direct exploration of cuts, shapes, and volumes.
Create a real fashion editorial for a magazine or a proposal for an ad campaign
Create a real fashion editorial for a magazine or a proposal for an ad campaign During this workshop, you will produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign, creating appealing images consistent with the brand or the magazine you will work with. You will enhance the tools you need to plan a real fashion shoot, including selecting the photographer, location, make-up artist, hair stylist, and models. Through this process, you will better understand the figure of the fashion stylist, an expert who is able to identify contemporary fashion trends. You will investigate, according to the specific brief:
Highly recommended skills: Knowledge of basic information about fashion and its history, knowledge of the work of the most acclaimed fashion photographers, basic Photoshop skills.
L’Officiel Italia | Fashion Editorials
This workshop was held in collaboration with L’Officiel Italia, a creative quarterly magazine with an international approach. In teams, students developed an idea for a fashion editorial that could appeal to the magazine’s target customers while staying consistent with its image. Students created a moodboard and storyboard; worked on sourcing, locations, and ambience; found a model; determined the photographic technique and the model’s hair and makeup styles; and worked on digital post-production. The final outcome of the workshop was a fashion editorial consisting of six photographs. L’Officiel editors chose one for publication in its online edition.
Learn the dynamics of brand management
This workshop examines the dynamics of brand management and strategies to increase and nurture the value of luxury and fashion brands. Today, many luxury brands are diversifying into multiple categories (such as apparel, accessories, fragrances, beauty, watches and jewelry, and eyewear) and are positioned across various price segments. The luxury pyramid is becoming increasingly complex, composed of “absolute luxury” at the top, with the highest-quality craftsmanship; “aspirational” or “premium brands” at the core; and more accessible or “masstige” brands at the bottom. You will learn to:
Salvatore Ferragamo | Brand Rejuvenation
This workshop gave students the opportunity to develop concrete guidelines, recommendations, and concept proposals that would contribute to the restyling effort of Salvatore Ferragamo stores worldwide. The main aim behind the restyling was to increase brand awareness, as well as improve and rejuvenate the brand among a younger, more diverse target audience.
Develop a fashion collection
This workshop takes a professional approach toward the development of a fashion collection. You will work on creating an innovative, consistent fashion collection from research to realization. As you learn to provide appropriate solutions within given constraints, you will cultivate a greater awareness of the choices you must make within the creative process. You will be challenged to achieve the correct balance between vision and feasibility as you develop a professional body of work addressed to an international audience.
Highly recommended skills: Knowledge of basic information about fashion and its history; sketching and illustration skills; and basic knowledge of fabrics, pattern-making, and garment construction.
Timberland | Best Then. Better Now.
This workshop was held in collaboration with Timberland’s Merchandising Director, Apparel & Accessories and its Brand Marketing Director EMEA, with the support of Domus Academy faculty and of a fashion designer project leader. Students created fashion proposals for Timberland menswear that expressed their own perception of Timberland’s brand identity and brand trajectory. The project culminated in designing a capsule collection of 12 outfits, “head to toe.”
Practice the key role of the fashion buyer
Through this workshop, you will gain an insider’s view on the key role of the fashion buyer, from personal attributes to essential competencies to key activities. In a retail context, fashion buyers must ensure that a store’s merchandise mix has the appeal to turn potential customers into shoppers. You will learn how to filter through product offerings to select the right mix of merchandise that can sell in adequate quantities to achieve the retailer’s profit-margin objectives.
Camera Moda Buyer | Bernardelli
Playing the role of a fashion buyer for the Bernardelli online store, students investigated why customers shop at www.bernardellistores.it. They analyzed what the company could do to retain customers, maximize customer spending per transaction, and make the online shopping experience as memorable as possible. Students were divided into teams to research online revenue generated by customers in three areas: the USA, China, and Europe. Each team focused on identifying, decoding, and profiling target customers and their online purchasing behavior.
Develop communication strategies for a brand
Brand communication has evolved from a mere set of promotional tools into a more complex set of activities. Communication is the medium through which a brand can inform; generate positive attitudes and desires; and be noticed, preferred, and remembered. In this workshop, you will gain an in-depth understanding of the role of a communications manager in the industry. You will learn how to use the following communication activities to promote a fashion project according to your brief:
Park Hyatt | Expo Milano 2015
One goal of Park Hyatt Milan is to be increasingly integrated into the local fabric of Milan, especially through its bar and VUN restaurant venues. The hotel wanted to produce events that would attract a younger, more local audience than its traditional clientele. For this workshop, students supported the hotel communication manager in planning a series of events during Expo Milano 2015.
Proposed events were required to have a strong connection with the Park Hyatt brand values of a unique traveling experience and personal luxury, and to reflect the Expo Milano theme, “Milan, a Place to Be.” Students planned events in categories such as “made in Milan,” gastronomy, photography, art, fashion, and music.
Develop a coherent visual display from concept to execution
During this workshop, you will analyze the strategic role of the visual merchandiser—a field where fashion, art, architecture, and product design meet to promote the values of the fashion brand. Beginning with in-depth research of brands and materials, you will develop a coherent visual display from concept to execution. You will learn to:
This workshop investigates, according to the specific brief:
Highly recommended skills: Knowledge of basic information about fashion and its history; sketching and illustration skills and/or knowledge of digital illustration software.
Moncler | Engage the customer with eye-catching window displays
In this workshop, held in collaboration with the creative visual department of the fashion brand Moncler, students developed concept proposals for promoting Moncler’s kidswear collection. They were asked to: