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Master’s-Level Certificates in the Design Area

Design Courses

  • Personal Branding
  • Business for Design
  • Design Culture
  • Research & Design Methods and Tools
  • Digital and Physical Protototyping
  • Visualization Tools
  • Graphic Design Tools
  • Entrepreneurship
  • 3D Tools

D1 - Envisioning Design

Design from ideas to concept scenarios

This workshop focuses on issues that will impact culture and society over the medium to long term. You will envision future socio-cultural and geopolitical scenarios and explore how innovative emerging technologies can affect them. You will solve design problems through:

  • Analyzing user activity and social behavior
  • Technology road mapping

As you create your project, you will develop skills in using narrative design tools, such as storytelling, storyboards, and video. You will also examine strategies for developing inspiration and drawing actionable insights from your analysis.

D2 - Experience Design

Explore design from the perspective of people in their everyday environments

Our everyday experiences are built upon our relationships with information, communication tools, and relational spaces, as well as our interactions with objects and services. Through studio-based activities, you will explore the design process from the point of view of people and their activities in everyday contexts. You will learn methodologies and best practices in the realm of user experience. You will develop the ability to decipher people’s needs, expectations, and desires; develop use scenarios; and create and validate solutions.

Students are expected to be familiar with techniques for representing activity flows and complex systems.

D3 - Identity Design

Design a company’s brand identity

The relationships between people and brands are becoming more and more like the relationships between people. Brands assume a personality that is represented through visual imagery, communication style and behaviors, interaction models, and tone and language. Branding is therefore much more than simply defining a visual image—it is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. The success of a brand is connected to its ability to:

  • Leverage and exploit the broad range of media channels, both physical and digital
  • Establish and maintain a rich, reciprocal, and fruitful conversation with an audience of both current and potential clients
  • Maintain a social media presence

In this workshop, you will use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup. Topics covered include:

  • Visual design, illustration, and icon design
  • Brand identity and corporate culture
  • Communication strategies: advertising, events, and marketing techniques

D4 - Entrepreneurship Through Design

Apply design methodology in creating an ideal business

Every successful business begins as just a dream. This workshop explores how to apply design methodology in the creation of an ideal business.
Through project activities, you will develop skills and techniques in:

  • Naming and identity design
  • Presenting and selling ideas
  • Design direction and design management (how to brief a team; how to manage creative resources)

You will create a business design strategy and a plan, both imaginative and practical, to initiate new ventures.

D5 - Advanced Design and Processes

Explore innovations in product design and industrial technologies

In this workshop, you will investigate various ways in which a company can ignite innovations in product design and industrial processes by adopting advanced production technologies and exploring and utilizing new materials.

 

D6 - Product Strategy

Explore how product design drives innovation in global product strategy

Over the past 50 years, product design has reached a high level of sophistication and complexity. Various design approaches and perspectives have been expressed in manifestos that have influenced the design culture at large. In this workshop, you will develop a proposal that combines design approaches in a new, innovative, and surprising way. You will explore cases involving leading companies that innovate not just through product design but through all the elements that shape a global product offering: positioning, image, distribution, and communication.

Your project might involve an established brand (brand extension), an emerging company that wants to exploit its potential, a company that wishes to reposition its business, or a new venture (such as a startup or crowd sourcing initiative). You will define a business model that is consistent with the objectives and scale of the project and that explores the scalability of the solution, its feasibility, and its potential for innovation.

D7 - Design of Spaces

Explore the multitude of ways of living the contemporary space

This workshop explores how the behaviors, habits, lifestyles, and interests of a space’s inhabitants can influence space design. As you explore the relationship between people and spatial systems at a small and medium scale, you will develop concepts and scenarios that will address, according to the design brief, one or more of the following dimensions:

  • Microsystem environments: reversible structures for relational spaces made of semi-finished products
  • Social/personal spaces: service spaces, from work to hospitality (hotel, spa) to leisure environments
  • Design for business and retail spaces: innovative concepts for retail experiences
  • Design for public spaces: the relationship between urban infrastructure and temporary events

For your project, you will:

  • Select the appropriate materials for a given design context
  • Consider the organization of the space and its furnishings
  • Develop visual and sonic aspects of the space