- Personal Branding
- Business for Design
- Design Culture
- Research & Design Methods and Tools
- Digital and Physical Protototyping
- Visualization Tools
- Graphic Design Tools
- 3D Tools
Design from ideas to concept scenarios
This workshop focuses on issues that will impact culture and society over the medium to long term. You will envision future socio-cultural and geopolitical scenarios and explore how innovative emerging technologies can affect them. You will solve design problems through:
As you create your project, you will develop skills in using narrative design tools, such as storytelling, storyboards, and video. You will also examine strategies for developing inspiration and drawing actionable insights from your analysis.
Explore design from the perspective of people in their everyday environments
Our everyday experiences are built upon our relationships with information, communication tools, and relational spaces, as well as our interactions with objects and services. Through studio-based activities, you will explore the design process from the point of view of people and their activities in everyday contexts. You will learn methodologies and best practices in the realm of user experience. You will develop the ability to decipher people’s needs, expectations, and desires; develop use scenarios; and create and validate solutions.
Students are expected to be familiar with techniques for representing activity flows and complex systems.
Design a company’s brand identity
The relationships between people and brands are becoming more and more like the relationships between people. Brands assume a personality that is represented through visual imagery, communication style and behaviors, interaction models, and tone and language. Branding is therefore much more than simply defining a visual image—it is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. The success of a brand is connected to its ability to:
In this workshop, you will use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup. Topics covered include:
Apply design methodology in creating an ideal business
Every successful business begins as just a dream. This workshop explores how to apply design methodology in the creation of an ideal business.
Through project activities, you will develop skills and techniques in:
You will create a business design strategy and a plan, both imaginative and practical, to initiate new ventures.
Explore innovations in product design and industrial technologies
In this workshop, you will investigate various ways in which a company can ignite innovations in product design and industrial processes by adopting advanced production technologies and exploring and utilizing new materials.
Explore how product design drives innovation in global product strategy
Over the past 50 years, product design has reached a high level of sophistication and complexity. Various design approaches and perspectives have been expressed in manifestos that have influenced the design culture at large. In this workshop, you will develop a proposal that combines design approaches in a new, innovative, and surprising way. You will explore cases involving leading companies that innovate not just through product design but through all the elements that shape a global product offering: positioning, image, distribution, and communication.
Your project might involve an established brand (brand extension), an emerging company that wants to exploit its potential, a company that wishes to reposition its business, or a new venture (such as a startup or crowd sourcing initiative). You will define a business model that is consistent with the objectives and scale of the project and that explores the scalability of the solution, its feasibility, and its potential for innovation.
Explore the multitude of ways of living the contemporary space
This workshop explores how the behaviors, habits, lifestyles, and interests of a space’s inhabitants can influence space design. As you explore the relationship between people and spatial systems at a small and medium scale, you will develop concepts and scenarios that will address, according to the design brief, one or more of the following dimensions:
For your project, you will: