The master at a glance
|Recognized Title||MA Degree|
Professional figures within the design field are under constant change, skills and abilities required to designers are often overlapped. Visual design as a discipline encompasses the old physical and the new digital media as well as strategic approach to brands and their communication. Experience design involves a more abstract approach, where structure and function are strictly connected to the customer journey. Albeit these two approaches may seem to be different they can be considered as the two facets of new professional’s requirement to respond to the growing needs of Industries and institutions.
The Program in Visual & Experience Design is a unique opportunity to acquire both views around the same subject: to experience hands-on skills and in-depth knowledge on how to design the identity of a company and/or organization by integrating graphic design skills with strategic thinking; and to approach the experience of the brand and/or organization, both in terms of services and communication, analyzing and developing the customer approach and journey.
The program is designed for candidates with a first-level degree and/or professional experience in Visual and Graphic Design; Interaction Design; Communication and Marketing; Media and Web Design; New media and creative coding; Software Engineering; Architecture; Product Design; Communication Science; or curriculum in other disciplines related to the program field of study.
During this degree program, students will:
• Produce innovative and individual body of work combining creative features and feasibility in the Visual& Experience Design field.
• Create innovative and individual projects and means of expression showing high creative standards in professional practices.
• Experience the real Industry arena while developing their own vision within their domain and forward.
• Be able to work with and influence others, while capitalizing on different group perspectives to meet goals in diverse, complex, and global business environments.