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MA in Visual & Experience Design

The master at a glance

 Language  English
 Recognized Title MA Degree
Location Berlin

Professional figures within the design field are under constant change, skills and abilities required to designers are often overlapped. Visual design as a discipline encompasses the old physical and the new digital media as well as strategic approach to brands and their communication. Experience design involves a more abstract approach, where structure and  function are strictly connected to the customer journey. Albeit these two approaches may seem to be different they can be considered as the two facets of new professional’s requirement to respond to the growing needs of Industries and institutions.

The Program in Visual & Experience Design is a unique opportunity to acquire both views around the same subject: to experience hands-on skills and in-depth knowledge on how to design the identity of a company and/or organization by integrating graphic design skills with strategic thinking; and to approach the experience of the brand and/or organization, both in terms of services and communication, analyzing and developing the customer approach and journey.


The program is designed for candidates with a first-level degree and/or professional experience in Visual and  Graphic Design; Interaction Design; Communication and Marketing; Media and Web Design; New media and creative coding; Software Engineering; Architecture; Product Design; Communication Science; or curriculum in other disciplines related to the program field  of study.


During this degree program, students will:
• Produce innovative and individual body of work combining creative features and feasibility in the Visual& Experience Design field.
• Create innovative and individual projects and means of expression showing high creative standards in professional practices.
• Experience the real Industry arena while developing their own vision within their domain and forward.
• Be able to work with and influence others, while capitalizing on different group perspectives to meet goals in diverse, complex, and global business environments.


The Master Program in Visual & Experience  Design is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders guide students via individual and team coaching and project mentorship.

The program is structured and organized in 4 pillars, which form an integrative and complete learning experience. Each pillar is composed by key elements that support the necessary development of theoretical and practical knowledge which is taken by the students to appraise and achieve the objectives. The structure is consecutive in order to support student’s progression and personal development.


  • 2 Courses
  • 4 Workshops
  • 1 Research/Intensive Project Activity
  • 1 Final Project


Courses focuses on:

  • Exploring the nature, languages, and values of the contemporary design scene
  • Analyzing new aesthetic and behavioral trends in the marketplace
  • Gaining hands-on experience with a wide range of visual design techniques
  • Investigating methods and tools for reach and design
  • Exploring the factors that determine the economic performance of a brand or company
  • Developing digital and physical visual narratives to set a storytelling approach to professionally          manage the visual body of work in all its phases.


Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to entrepreneurship and business design. Some possible workshop topics include the following:

  • Use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup.
  • Analyze user activity and social behavior to solve product design problems; use narrative design           tools such as storytelling, storyboards and videos.
  • Explore the design process from the point of view of people and their activity in everyday contexts.   learn to decipher people’s needs, expectations and desires; develop user scenarios, create and            validate solutions.
  • Observing the relation between people and brands in which brands assume a human connotation and a personality, whose core values are represented through the visual image, communication style and behaviors, interaction models, tone and language.
  • Fostering developed branding and elaborate upcoming scenarios as a complex body of work that goes beyond the definition of a visual image.
  • Definition of a complex scenario within the main domain of User Experience analysis applying methodologies and best practices through  primary research activities.
  • Management of techniques to representing activity flows and complex systems and of visual representation and formalization of knowledge garnered.

Final Project

The final project encompasses the previous intensive project based experience of the students, supporting them to create an individual project. In this module students produce a structured body of work, reflecting their own development  and professional personality  demonstrating high level technical skills.

Students develop an individual and flexible approach to research. They exhibit a clear relationship between research, final report, project and presentation.

Main Objective of this Module is the production of a project at a professional standard combining creative features and feasibility in the Visual& Experience Design field.




Several prestigious companies and design studios collaborate with the Domus Academy Master Programs, actively participating in courses, workshops, final projects, and international competitions organized by the department such as:

3M, 7 For All Mankind, 10 Corso Como, Adidas, Alessi, Artemide, Audi, Ballin, Barilla, Bayer, Boffi, Canon, Cartier, Club Med, Condé Nast, Electrolux, Ferragamo, Fiat, Flos, Fujitsu, L’Oréal, LG, Marni, Mattel, Moncler, Moroso, Motorola, Neil Barrett, Nokia, Park Hyatt Milano, Nestlé, Pininfarina, Pomellato, Pommery, Red Valentino, Roberto Cavalli, Samsung, Swarovski, The Coca-Cola Company, Tod’s, Versace, Veuve Cliquot, Volkswagen.


Upon successful completion of the final exam, you will earn:

  • The Domus Academy Master Diploma
  • The Master of Arts Degree* awarded by BiTS University of Business Leadership

* The Master of Arts Degree is validated through BiTS University of Business Leadership. BiTS and all its study programs are German state recognized.

In order to receive a Master of Arts Degree recognized by German State, students of the relevant Master Program have to be enrolled in BiTS University of Business Leadership.

To find out more about our programs, accreditation, and admission requirements, contact us. Our educational advisors will be happy to answer questions and help you choose the best program for your career goals.

At BiTS, innovation and practice, trust and entrepreneurship all come together at an international level.

BiTS aim is to support students in fully developing their individual potentials and becoming leading personalities in the desired field. BiTS offers study programs that set no boundaries for students either personally or geographically. BiTS was just recently selected as one of the 25 best internationally oriented universities worldwide (*U-Multirank 2016).

BiTS students are already gaining practical and international experience while studying; they are exposed to new stimuli and will make valuable contacts worldwide. In addition to conveying future-oriented specialist know-how, it is also important that BiTS provide continuing education in core competencies that prepare students for the demands of a globalized and digitalized professional environment.

Career Opportunities

Objective of the program is to shape professionals able to decline complex competences in different fields.

The most relevant occupational perspective for graduates of the Master in Innovation Design Management are:

  • Visual Brand Designer
  • Service Designer
  • Experience Designer
  • Design Strategist
  • Creative Director


Spaces in this program are limited. Participants will be selected based on their applications.

We have a dedicated team of educational advisors who will be happy to help you with completing your application. If you have any questions, please contact us.

Check Entry Requirements

When considering candidates for admission, the Admissions Manager looks at the applicant’s entire profile, including their academic records, work experience (if any), extracurricular activities, test scores, and recommendations.

Requirements for Beginning the Master of Arts Degree Program

  • A first-level academic degree (bachelor’s degree or academic diploma*) in a field related to the selected study program
  • Certificate of English language proficiency (IELTS Academic score of 5.0 or higher, or recognized equivalent)

The course leader and the Admissions Committee evaluate each application to determine whether the applicant’s degree and technical skills correspond to Domus Academy requirements. They identify credit deficits and/or credits that could be transferred.

Master’s programs are open to students with a degree or diploma in an unrelated field if the applicant has completed or will complete additional research in the subject area.

Participants not holding a first-level bachelor’s degree or academic diploma will not earn the educational credits, but they will receive a Domus Academy Master’s Diploma (not recognized by the German State) upon successfully completing the program.

IELTS and Equivalent Certificates

Proficiency with the English language, both written and spoken, is a prerequisite for admission.

Our English language requirement is an IELTS Academic score of 5.0 or higher, or a recognized equivalent certificate, to be submitted by the beginning of the master’s program. The certificate should not be more than two years old.

The following are the main equivalents:

Certificate Level
Cambridge English: FIRST (FCE) C or 154
Cambridge English: Preliminary (PET) Distinction or 160
Cambridge English: Business Vantage / BEC V C or 154
Cambridge English: Business Preliminary / BEC P Distinction or 160
TOEFL paper 494 – 510
TOEFL computer 173 – 180
TOEFL internet 59 – 64
PTE Academic 36 – 42
BULATS 40 – 59 (all 4 skills should be passed: listening, reading, speaking, writing)
TOEIC (provided that student passes all parts) Listening and reading: score 600; Speaking score 140; Writing: score 140

The following cases are exempted from the language requirement:

  • Mother tongue students
  • English Speaking Countries (prior check with the admissions office)
  • English Speaking Degrees (prior check with the admissions office)
  • English Speaking Degree in non-mother tongue countries (prior check with the admissions office)


Prepare Supporting Documents

  • Curriculum vitae/résumé
  • Artistic and/or professional portfolio of projects (not mandatory but recommended)
  • Letter of motivation
  • Academic transcript/marksheet of previous studies, translated into English or German, listing courses and exams, noting the number of hours per credit and giving a brief description of each course
  • Copy of bachelor’s degree/academic diploma translated into English or German
  • Documentation regarding further courses or seminars attended (if available)
  • Certificate of English language proficiency
  • Copy of passport
  • Receipt for payment of the €100 application fee

Submit Your Application


  • Download the application form and fill it out on your computer.
  • Save it, print it, sign it and scan it.
  • Gather all documents listed in the application form.
  • Pay the application fee of 100 €.
  • Scan the application form and all other documents.
  • Attach the application form and other documents to an email that you send to:

The evaluation of an application is based on the positive assessment of both the Course Leader and Admissions Committee.  Upon receiving your application and required documents, each course leader and the Admissions Committee will evaluate your application to determine whether your degree and experience correspond to Domus Academy requirements. They also identify credit deficits and/or credits that could be transferred.

If you are accepted to Domus Academy, you will receive an admissions letter and package.


Our sister school, BiTS University of Business Leadership, which shares our campus, awards the Master of Arts Degrees. In order to receive a Master of Arts Degree Diploma recognized by German State, students of the relevant Master Program have to be enrolled in BiTS University of Business Leadership.

Upon receiving these items, Domus Academy will provide non-EU applicants with all necessary assistance in order to apply for the student visa. After you are formally enrolled, you are requested to pay the total tuition fee by the starting date of the course.

Payment Methods

Pay by bank transfer
Account holder: BiTS Business and Information Technology School GmbH
Bank name and agency: Sparkasse der Stadt Iserlohn in 58634 Iserlohn.
International bank details: IBAN: DE92 4455 0045 0000 1281 08 – BIC: WELADED1ISL
Reason for payment: Please clearly specify name of student/program chosen

Please notice that all bank charges must to be covered by the applicantAlso note that the application fee is not refundable for any reason.

Tuition Fees

The tuition fee for the one-year Academic Master’s program is:

For students from EU countries and Switzerland, €16,990 (full fee, including pre-enrolment and tuition), to be paid as follows:

€ 3,000 Pre-enrollment fee, within one month from the admission letter
€13,990 Balance of the tuition fee, by the first day of the course

EU Countries
Czech Republic
Great Britain

For non-EU students, €28,600 (full fee, including pre-enrollment and tuition), to be paid as follows:

€ 3,000 Pre-enrollment fee, within one month from the admission letter
€ 25,600 Balance of the tuition fee, by the first day of the course