The master at a glance
|Recognized Title||Academic Master’s Degree|
The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more.
In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment.
The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines.
During this degree program, students will:
• Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations.
• Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping.