The master at a glance
|Recognized Title||Academic Master’s Degree|
An integrated vision, the direct combination of design, narration, graphics, identity research, is crucial when it comes to competing in terms of promotion and the reasoning behind the product or service. Branding starts with the understanding of the values of a company and culminates in the ability to visualize a meaningful story with the right tone of voice while building a long-term relationship with the public.
The Master in Visual Brand Design program focuses on the analysis of user needs to create integrated visions and narrations that will catch the attention of selected audiences, engage them through all touch-points with a company. Students will be prepared to identify the company’s core philosophy, cultivate a deep understanding of their products and services, juggle with different marketing techniques, and design innovative ways to communicate its values to the customers through physical, digital and social media.
The program is addressed to candidates who have a first-level degree and/or professional experience in Visual and Graphic Design, Product Design, Communication. The program is also open to candidates who hold a degree or diploma in Marketing and Humanities, or equivalent, if they are motivated by a sound research interest towards the program’s topics and a strong portfolio.
The Master in Visual Brand Design aims to form effective, dynamic and versatile Visual Brand Designers and Brand Managers who are open to visionary innovations. Graduates can find employment and freelance opportunities with small, medium and large organizations in the fields of fashion, design, advertising, traditional and Digital Media, Service Companies and Public Administration.