The master at a glance
|Recognized Title||Academic Master’s Degree|
Luxury has always been associated with the desire to express one’s own status, while in the past, it was envisioned through physical goods, today it is increasingly conveyed through unique experiences. The Master in Luxury Brand Management program prepares students to manage the delicate balance between creativity and business for luxury brands. Students will learn how brand’s purpose and offer can fit within a broader demographic, sociological and cultural landscape. Tomorrow’s luxury brand managers will investigate the emerging values attached to the concept of luxury. Students will realize how branding is science and art, logic and emotions. They will practice how to recognize customer individual behaviors and social patterns, and uncover powerful insights to support luxury brands in developing strong point of views, meaningful values, strong emotional connections, through engaging and memorable experiences.
The program is addressed to candidates who have a first-level degree and/or professional experience in Arts and Design. The program is also open to candidates with a background in Economics, Management, Humanities, or equivalent, if they are motivated by a sound research interest towards the field of luxury goods, services and experiences.
The Master in Luxury Brand Management aims to equip students with skills and abilities to become Luxury Brand Managers, Product Managers, Marketing Managers, Communication & PR Manager, or Branding & Marketing consultants.