The master at a glance
|Recognized Title||Academic Master’s Degree|
If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art.
You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management.
You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value.
You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development.
The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences.
During this degree program, students will:
• Develop projects for the luxury market based on in-depth knowledge of the industry
• Gain experience in collaborating with a creative team
• Practice luxury brand communication strategies, from traditional media (advertising, PR, events) to digital and social media