The master at a glance
|Recognized Title||Academic Master’s Degree|
The Master in Fashion Styling & Visual Merchandising program investigates the role of the fashion stylist—one who selects the clothing for fashion editorials, advertisements, music videos, etc.—alongside the role of the visual merchandiser, one who creates three-dimensional fashion displays to provide customers with fresh in-store experiences. The program proposes merging these two roles to create a new professional profile: that of the “visual fashion brand communicator,” who directs the visual communication of a fashion brand.
As you study to become a visual fashion brand communicator, you will learn to convey a brand’s identity and values through visual storytelling tools and create a compelling visual language for the brand. You’ll analyze visual merchandising strategies—window displays, floor plans—for showrooms, concept stores, monobrand stores, and department stores.
During your year at Domus Academy, you will develop your own theoretical, analytical, and practical approach toward issues related to a specific segment of the fashion styling and visual merchandising field. And you’ll gain direct experience working with top professionals and prestigious brands.
The program is designed for candidates with a first-level degree in fashion design, design, photography, architecture, communication, or other related disciplines. It is also aimed at young professionals who work in the fields of industrial design and journalism, and at those who work in the media offices of fashion, fashion styling, or visual merchandising companies. Owners of fashion studios and companies may also enroll to improve their skills in fashion styling and visual merchandising.
During this degree program, students will:
• Create a visual strategic language for a fashion brand
• Develop a coherent visual merchandising display
• Acquire and apply advanced theoretical, analytical, and critical knowledge of issues related to a specific segment in the fashion styling, visual merchandising, and brand communications field