The master at a glance
|Recognized Title||Academic Master’s Degree|
Fashion Brands are focusing on coherent visual communication to be genuinely believable and recognizable. The booming appetite for experience and active participation is challenging fashion brands to create and maintain a consistent, yet evolving, aesthetic vision that guides an omni-channel strategy, where physical and digital are merged thanks to a detailed visual vocabulary.
There is an increasing demand for fashion brand image architects, visual communicators who can translate brand values into idiosyncratic and holistic projects that make the eye think. The Master in Fashion Styling & Visual Merchandising program blends the approach and competences of the visual merchandiser with those owned by the fashion stylist, to nurture a new professional profile: the visual fashion brand communicator, whose scope encompasses lookbooks, advertising campaigns, editorials, website, social media, but also multi-sensorial retail concepts. Students will learn how to convey unique brand values and identity through powerful storytelling and to create an appealing visual language through photo and video shootings, visual merchandising strategies for window and in-store displays.
The program is addressed to candidates who have a first-level degree and/or professional experience in Fashion Design, Design, Photography, Architecture and Communication. The program is also open to candidates with a background in Industrial Design, Journalism, Media, Fashion Styling, Visual Merchandising, or equivalent, if they are motivated by a sound research interest towards the program’s topics and a strong portfolio.
The Master in Fashion Styling & Visual Merchandising aims to form professionals able to pursues careers as a Fashion Stylists or a Visual Merchandisers, starting their own businesses or working for fashion companies, advertising agencies, TV, as a Celebrity Assistants and in all areas involving visual communication.