The master at a glance
|Recognized Title||Academic Master’s Degree|
Fashion is a hyper dynamic system that metamorphoses along social, economic and technological shifts, by constantly dealing with chameleon consumers.
Current and future managers are required to detect and even predict these macro-trends, to define and implement imaginative solutions, to prosper in the fast-paced world of fashion. The Master in Fashion Management program combines fashion studies with brand management, communications and fashion buying methods and tools. Students will become increasingly familiar with the language and rules of the fashion system. They will be guided to set and perform smart research projects, grow an analytical approach, make informed decisions, develop creative and financially sustainable strategies, where the brand image matches the definition of the distribution channels and the brand/product portfolio. Students will be challenged to present their proposals through convincing written and visual formats.
The program is addressed to candidates who have a first-level degree and/or professional experience in Fashion and Accessory Design, Arts, Humanities, Economics and Business. The program is also open to candidates with a background in other disciplines, if they are motivated by a sound research interest towards the program’s topics.
The Master in Fashion Management aims to train professionals capable of transmitting creative sensibilities through managerial skills. Graduate students will explore several areas of fashion management and can aspire to occupy different positions within the fashion industry, such as: Fashion Brand Management, Fashion Buying, Fashion Merchandising, Product Management, Retail/Store Management and Public Relations and events Management. Graduates will also develop the necessary skills to become self-employed and build their own companies.