Master inBusiness Design
The Master in Business Design enables students to apply creative mindset and Design strategies to combine innovation, marketing and planning.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
Duration 11 months
Accreditation MUR/Italy
ECTS 60
DUAL AWARD MASTER
Duration 14 months
Accreditation UK
ECTS 90
The Master’s in Business Design is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Dual Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
The Master in Business Design creates new connections between the worlds of business and design.
Students will work on projects related to the business of design and the design of business. Enlightening and interdisciplinary, the programme focuses on how to apply design culture, methodology and sensitivity to a wide range of businesses, including established enterprises, large, medium and small-sized companies and start-ups.
Students will learn about design-driven management strategies as they learn to draft plans for business development, branding, marketing and communication for the whole company as well as for specific product lines and new ventures.
The programme is addressed to candidates who have a first-level degree and/or professional experience in economics, management, humanities, or design.
The programme is also open to candidates with a background in other disciplines, if they are motivated by strong interest in the program’s topics.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this programme can work as self-employed consultants or entrepreneurs, or pursue managerial careers in cross-functional roles in design-driven companies, branding or communication agencies, consulting firms, service companies, research and development firms or start-ups.
Job titles include:
- Brand & Communication Strategist
- Design & Innovation Manager
- Business Developer
- Digital Strategist
- Researcher
- Brand Expert
- Business Consultant
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Dual Award Master’s Programme.
Matriculation Fee: € 540/650
EU & EFTA students fee
Academic Master
€ 23.900
Pre-Enrollment: € 3.000
Tuition: € 20.900
Dual Award Master
€ 27.900
Pre-Enrollment: € 3.000
Tuition: € 24.900
Non-EU Students Fee
Academic Master
€ 28.900
Pre-Enrollment: € 3.000
Tuition: € 25.900
Dual Award Master
€ 32.900
Pre-Enrollment: € 3.000
Tuition: € 29.900
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Norway
- Holland
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
Designer and strategist with a diverse background spanning teaching, academic research, and agency projects. Passionate about the design process, she excels in problem-solving, problem-setting, and creating compelling visuals. MEET HER AT THE ONLINE OPEN DAY
Fernando G. Alberti is a strategy advisor and business designer. Tenured professor of Strategic Entrepreneurship, he is Director of the Porter Institute (MA, US).
Designer and strategist with a diverse background spanning teaching, academic research, and agency projects. Passionate about the design process, she excels in problem-solving, problem-setting, and creating compelling visuals.
As a transdisciplinary designer, she leverages tools from communication, service, to business design. She enjoys building bridges between disciplines and interpreting various design languages.
In 2013, she received a Ph.D. cum Laude from the School of Design at Politecnico di Milano. During her Ph.D., she worked at the MobileLife Research Centre (Stockholm University) on service and interaction design devices, and at the metaLABab at Harvard University in the field of digital humanities.
For over eight years, she collaborated with the master’s degree course in Communication Design at Politecnico di Milano, specializing in designing transmedia systems and experiences to engage users and enhance cultural heritage. She works at Domus Academy as Course Leader since 2016 in the branding and business areas. She also curates and organizes talks and studio events with designers and artists.
Fernando G. Alberti, Silvia Barbieri, Maria Matloub, Edoardo Fano, Elena Sisti, Marie-Pierre Schickel, Thomas Lehman, Francesca Labrini, Ilaria Scarpellini, Emil Abirascid, Mario Varon.
Fernando G. Alberti is a strategy advisor and business designer. Tenured professor of Strategic Entrepreneurship, he is Director of the Porter Institute (MA, US).
His book “Entrepreneurship by Design” ranked 1st on Amazon amongst business best-sellers. Professor Alberti was awarded the Hall of Fame at Harvard Business School in 2019.
WORKSHOP WITH COMPANIES
Several prestigious companies and design studios collaborate with the Master’s Programme in Business Design, actively participating in courses, workshops, internships and international competitions organised by the department.
FAQs – Frequently Asked Questions
Students can choose the Academic Master’s programme (11 months – 60 ECTS), accredited by the Italian Ministry of University and Research (MUR), or the Dual Award Master (14 months – 90 ECTS credits). The latter allows students to obtain, in addition to the Academic Master’s Degree, a Master of Arts recognised by the British academic system, a qualification that guarantees access to most international PhD programmes.
The Master in Business Design creates new connections between the worlds of business and design. Students work on projects that apply design culture, methodology, and sensitivity to companies of all sizes — from startups to large, established enterprises. The programme focuses on developing business, branding, marketing, and communication strategies with a cross-sectoral approach.
Candidates must hold a first or second-level university degree or academic diploma, and/or have proven professional experience in the subject area of study, as well as a good command of both written and spoken English. The Master is designed particularly for those with a background in design, economics, management, or the humanities, but it is also open to different profiles motivated by research in the subject areas.
Graduates find opportunities in consultancies, R&D companies, startups, and design studios. Roles include Brand & Communication Strategist, Design and Innovation Consultant, Business Developer, R&D Researcher, Digital Strategist, Branding Expert, and Consultant in service companies. The programme has collaborated with Google, Technogym, Kickstarter, and AKQA.
Yes, throughout the year Domus Academy offers various scholarships opportunities based on applicants’ previous work or the completion of a specific brief-based project. Check out the dedicated portal for stay always up to date.