The master at a glance
|Recognized Title||Academic Master’s Degree|
Change is the only constant. Established business and managerial standards are being disrupted, current business strategies are being reframed. Business’s goal is no more merely to create customers. Business goals is to successfully integrate the needs of people, leverage technological advances, innovate branding proposing while ensuring sustainable returns on investment. Business Design draws from the designer’s toolkit and design-thinking approach to make it possible.
The Master in Business Design program creates new connections between the worlds of business and design. Students will work on projects related to the business of design and the design of business. Enlightening and interdisciplinary, the program focuses on how to apply design culture, methodology and sensitivity to a wide range of businesses, including established enterprises, large, medium and small, and start-ups. Students will understand design-driven management strategies as they learn to draft plans for business development, branding, marketing, and communication for the whole company as well as for specific product lines and new ventures.
The program is addressed to candidates who have a first-level degree and/or professional experience in Economics, Management, Humanities and Design. The program is also open to candidates with a background in other disciplines, if they are motivated by a sound research interest towards the program’s topics.
Graduates from the Master in Business Design can pursue managerial careers in cross-functional roles, such as Brand and Communication Strategists, Design and Innovation Managers, Business Developers, in design-driven companies, branding agencies or consulting and service companies or start their own business.