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Date 19.01.2015
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Master in Luxury Brand Management collaborates with Christie’s

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For our fourth workshop “Envisioning Luxury”, our students in Luxury Brand Management will explore the blurring confines between art, luxury and commerce with the auction house Christie’s.

During our launch meeting, Christie’s Italy Managing Director, Marco Trevisan, and Contemporary Art Specialist Elena Zaccarelli opened the doors of the Art World for us, sharing from the current state of the Art market, the evolution of the competitive landscape & the fascinating process of an Auction or a Private Sales.

For the next weeks, students will craft their recommendations to attract a new customer generation towards the Auction House and to refresh the customer Preview experience.