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Date 05.10.2018
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Rome is more.

Master in Luxury Brand Management in partnership with Bulgari – January 2019

Intro

To live and work in Rome is to be totally immersed in living history, to breathe it, imbibe it, to pass by the imposing Coliseum every morning on the way to work, to walk past the Pantheon on the way to the supermarket, to take in the romantic grandeur of the Spanish Steps every time you leave or enter the Bulgari Store at Via Condotti. From Rome comes Bulgari’s instinctive and seamless layering of the past, present and future. Such a masterful play of contrasts combines tradition and modernity, elegance and excitement.
Bulgari liberated preciousness from its golden cage of classicism, making opulence more casual, contemporary, colorful, and joyful.
Likewise, the Eternal City is social and celebratory; it invites to self-indulgence in an exuberance amplified by its monumental magnificence.
Rome has been – and always will be – the prime source of inspiration for all of Bulgari’s creations. It is a strong sense of belonging, expressed in the logo’s lettering – BVLGARI – echoing classical Latin inscriptions. With its use of a precious language and storytelling with gold and stones, it has always been Bulgari’s aim to tell the world about the mosaics, the streets, the bridges, the faces of Rome.

Brief

Candidates will analyze Bulgari’s brand heritage, identity and its place of origin – Rome – and identify the key elements which could be relevant and meaningful to attract a younger audience.
They will research inspiring examples of digital and social media campaigns by heritage brands, both in the luxury and non-luxury field. They will analyze the latest and most effective content generation trends primarily on Instagram, Facebook and Snapchat. They will ideate and develop two digital campaigns (one for Instagram and one for a digital channel of their choice) that Bulgari could implement to attract new audiences.
The capability to conduct an in-depth Bulgari brand analysis, an insightful research about its heritage and place of origin, the coherence between the digital marketing proposals and the current Bulgari identity will all be considered fundamental elements for the assessment of the project outcome. The originality and freshness of the proposals will be a plus.

Deadline

The works must be mailed to Domus Academy by and not later than October 5th 2018.
Candidates will be informed about the results of the competition by e-mail on October 22nd 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

APPLY ONLINE

or sent by e-mail to: competitions@domusacademy.it

Subject: ROME IS MORE COMPETITION

When you submit your project, you will receive a confirmation that your submission was received within 48 hours. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

  • One scholarship covering 60%of the total tuition fee of the Master Program
  • One scholarship covering 50%of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the Faculty of the Domus Academy Master in Luxury Brand Management and the Domus Academy admissions jury.

Announcement

Download the detailed announcement by clicking the link below:

DOWNLOAD