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Date 26.05.2017
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Digital Brand Innovation

Master in Innovation Design Management in partnership with Italian Technogym – October 2017

Leading innovation companies are increasingly leveraging design methodologies and a design-thinking approach to create meaningful and relevant brand experiences for their customers when interacting with their products and services. Technology and digital innovations are now fully embedded into how Brands can be brought to life across a fragmented landscape of touch points and platforms.


Candidates are asked to identify new branding and business opportunities leveraging digital touchpoints. The new proposals will focus on the creation of new product experiences, on finding new ways for Technogym’s products and services to be more seamlessly embedded into customer everyday health routines. Other proposals could focus on how the brand could draw new audiences to its offerings.
Winning proposals will be disruptive yet feasible, visionary yet implementable with today’s technologies and current digital platforms. In particular attention will be paid to the strategic branding aspects in order not to dilute the image and values of the Technogym brand.
Candidates will clearly highlight the rationale behind their new proposals and how it is building on the existing brand identity and vision; they will balance creative and business aspects and finally assess the benefits for brand fans, potential consumers, and Technogym.



The works must be delivered to Domus Academy by and no later than May 26th 2017.
Candidates will be informed about the results of the competition by e-mail on June 5th 2017.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:


or sent by e-mail to:
Paper works must be sent to:
Digital Brand Innovation
Future of Fitness
Master Program in InnovationDesign Management
Via Carlo Darwin, 20 – 20143 Milan – Italy


• One scholarship covering 60% of the total tuition fee of the Master Program
• One scholarship covering 50% of the total tuition fee of the Master Program
• One scholarship covering 40% of the total tuition fee of the Master Program
• Two special mentions covering 20% of the total tuition fee of the Master Program


Projects will be evaluated and selected by the Faculty of the Master in Innovation Design Management, Domus Academy and Technogym.


Download the detailed announcement by clicking the button below: