Project: Night Birds
by Edward Cordoba
Produce, style and direct a fashion/fantasy editorial for the RTW Fall-Winter 2014/2015 season, successfully published online in the Rough Italia website and featured in the social media channels of Rough global.
Challenge: Create a styling concept for a fantasy story, featuring ready to wear collections from new and upcoming designers based in Milan with zero budget.
Projects: Online to Offline – Visual Translation and Brandscaping from the Internet Retailing to Physical Space – CY CHOI: In-between Spaces
by Christopher Surya
From online to offline. An investigation and experiment on visual translation and brandscaping from the internet retailing to physical retail space. Creating an offline language for an online menswear fashion brand from South Korea, CY CHOI, through-out an analytical process, resulting in the all-grey-shades and ever-changing flexible store / showroom / event space with contrasting material. A coherent and consistent offline identity of CY CHOI as an experimental and avant-garde online brand that needs constant and persistent innovation.