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Date 01.02.2017
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Fashion Stores as Living Magazines

Master in Fashion Management in partnership with 10 Corso Como – September 2018

Fashion stores as living magazines

10 Corso Como was conceived in 1990 by the former fashion editor and publisher Carla Sozzani as the very first “Concept Store”, term that was coined to define this radically new retail format. Starting with the art gallery and bookshop, Carla Sozzani has transformed a car-workshop in Milano into a multi-functional boutique, a living magazine where visitors are engaged with her editorial choices in food and fashion, music and art and lifestyle and design.


Candidates are requested to present original recommendations to 10 Corso Como based on in-depth research and analysis of the global luxury fashion retail industry. The research should cover market macro-trends (business models, consumer behavior, social and technological innovation) and best practices from existing luxury multi-label and specialty retailers. Following their analysis, candidates will present a synthesis of their insights and present one or more portraits of future luxury fashion consumers, their lifestyle and purchasing behavior, current and emerging means of communication. Finally, candidates will present an essential list of original ideas for 10 Corso Como to remain the leading Concept Store in the global competitive scenario.
The balance between consistency and creativity will be considered as a fundamental element of the project.


The works must be delivered to Domus Academy by and no later than 6th April 2018.
Candidates will be informed about the results of the competition by e-mail on 4th May 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the link below:


or sent by e-mail to:

Paper works must be sent to:
Domus Academy
Fashion stores as living magazines
Master Program in Fashion Management
Via Carlo Darwin, 20 – 20143 Milan – Italy


  • One scholarship covering 60%of the total tuition fee of the Master Program
  • One scholarship covering50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program


Projects will be selected and evaluated by the Faculty of the Master in Fashion Management, Domus Academy Fashion Cluster and the Domus Academy Admissions Jury.


Download the detailed announcement by clicking the button below: