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Date 01.02.2017
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Envisioning The Future of Hospitality

Master in Business Design in partnership with The Viking Cruise – September 2018


Candidates are asked to envision the future of hospitality to discover how to help Viking Cruise’s guests to explore the world in comfort at a reasonable price.

Specifically, candidates will clearly highlight:

  • Future hospitality dynamics;
  • evolution of provided services;
  • experiential travel;
  • impact of technology and disruptive business models;
  • customer journey from booking to boarding/departure;
  • how can we leverage existing customer touch points;
  • Which new touch points could be introduced


The works must be mailed to Domus Academy by and not later than 6th April 2018.
Candidates will be informed about the results of the competition by e-mail on 4th May 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:


or sent by e-mail to:

Paper works must be sent to:
Domus Academy
Envisioning the Future of Hospitality
Master Program in Business Design
Via Carlo Darwin, 20 – 20143 Milan – Italy


  • One scholarship covering 60%of the total tuition fee of the Master Program
  • One scholarship covering50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program


Projects will be evaluated and selected by the Faculty of the Master in Business Design, Domus Academy and the Domus Academy Admissions Jury.


Download the detailed announcement by clicking the link below: