Axel Iberti protagonist of an exciting lecture at Domus Academy
Domus Academy Master in Visual Brand Design students had the opportunity to attend a lecture by Axel Iberti, Head of product at Gufram.
During the event, the designer explained to the students some of the most interesting case studies in the history of Gufram, starting from the timeless Cactus, the clothes hanger that frees itself from functionalism, passing through the Pratone, the un-conventional stool that proposed the anti – design, and finally reaching the sofa Bocca, virtually the same icon of the company and Studio65.
Gufram is an Italian seat and furniture manufacturer based in Barolo (Piedmont area) known for the influence it had in the field of industrial design and for helping to revolutionize the look of the furniture from the ’60s. Their sculptural art objects show the many influences of pop art, conceptual art, illusionism, naturalism and modern design.
With its experimentations tied to aesthetic, technological and materials research, it creates seats and furniture that have made the history of design and today are treasures of the most important museums around the world and the most original houses on the planet.