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If you see yourself working on the business side of design, Domus Academy’s Master in Business Design is the program for you. The program’s focus is threefold: how to manage a successful design-related business, how to apply design principles to the processes that run any businesses, and how to grow a business through design elements such as branding.

BUSINESS DESIGN reframes existing business models and past value proposition frameworks with the lens of a human-centered approach. Business Design, with design-thinking at its core finally reconciles current and latent customer needs with business practices and imperatives.
Business Design brings sensible and sustainable managerial innovations to life.

The Design of Business

You’ll examine the structure of business processes, using design methodology to translate ideas into concrete steps and successful outcomes.

The Business of Design

You’ll also explore how to use design to help a business succeed, through naming, branding, product design, and communication approaches.