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Date 10.02.2015
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Workshop in collaboration with GQ CONDE’ NAST

Adamo

by Andrea Kezdi, Chueh Yu Lin, Paulo Januario, Stephanie Weinschenck, Rukmini Kapoor

How will GQ look in 2020? This is the question Condè Nast asked in a contest thrown to some of the best design schools in Europe. The Master’s in Business Design of Domus Academy responded by exploring communication and retail strategies to augment the off-line profile of the brand generating new revenue streams. The workshop, under the leadership of Francesco Sorrentino, took the challenge across five areas of development: STYLE, NUTRITION, LUXURY, LEISURE, WELLNESS. Two of the concepts developed in the workshop were chosen by the Editors of GQ Italia to be implemented without further delay.

Project leader: Francesco Sorrentino

Course leader: Anthony Marasco