Seeing luxury as a state of mind
Luxury goes beyond consumption: It is about a brand’s story and values.
In the Master in Luxury Brand Management program, you will learn how a company’s brand identity can fit within a broader demographic, sociological, and cultural landscape. As a luxury brand manager of the future, you will investigate the emerging values surrounding the concept of luxury and learn how to recognize customers’ purchasing patterns. You will support luxury brands in developing clear points of view, meaningful values, and real emotional connections through engaging and memorable experiences.
The last module of your degree program is a professional experience: You can participate in an internship, a field learning experience, or an entrepreneur experience. Graduates are prepared for roles as luxury brand managers, product managers, marketing managers, or communications/PR managers. They may work for fashion brands or design agencies, or they may choose to launch their own startup or marketing consultancy.