Effective branding tells a meaningful story.
In the Master in Visual Brand Design program, you will analyze user needs to create integrated visions and narrations that will capture the imagination of target audiences and engage them through all touchpoints. You will learn to identify a company’s core philosophy, cultivate a deep understanding of its products and services, test various marketing techniques, and design innovative ways to communicate the company’s values through physical, digital, and social media.
The last module of your degree program is a professional experience: You can participate in an internship, a field learning experience, or an entrepreneur experience. Graduates of the Master in Visual Brand Design program can launch a career in fields such as fashion, design, event planning, exhibition styling, services, digital media, or public administration. They may work for the marketing department of any company or for graphic design or advertising agencies. Or they may choose an entrepreneurial path.